2018 / Jack Daniel's
Gift box

Jack is a name that requires no introduction, yet for the new Jack Daniels Single Barrel gift pack, we sought to embark on something truly innovative. Every aspect, from its construction and shape, to design and production, demanded our unwavering attention. Throughout the process, we held it in our hands countless times, although we refrained from indulging in a drink while working on it. Whether that was a wise decision or not, one thing is certain: the bottle itself is weighty, glass, and boasts an unmistakably unique shape. Consequently, constructing the box itself presented its fair share of challenges.

The window box posed a significant challenge, particularly regarding the printing process and surface finishes. However, our determination paid off, and our success in overcoming these challenges was globally recognised at the esteemed A'Design Award competition.